What is Email Marketing?
Email Marketing is the process of sending out bulk emails to your email subscriber list alerting them of news, specials and other noteworthy items of interest. It is a great way to quickly communicate to your customers and keep them informed of important topics. Email Marketing is also a inexpensive way to keep your name in front of your customers. When done correctly, Email Marketing can be a great Internet marketing strategy.
How is Email Marketing Done?
First thing is to make sure you are actively growing a database of email addresses from people who wish to subscribe to your email service. People tend to like these emails and signup to receive such offers. Its when they get soliciting emails from places they never heard of before that can become frustrating. That is called spam and everyone hates spam. So please, if you are going to send bulk email, only send it to people who agreed to receive it in the first place.
We often get asked, what is the best way to send email to my customer list? You can only copy and paste addresses in your Outlook program so long before it becomes a nuisance. Sooner or later your Internet service provider (ISP) imposes limits, or your ip address gets a poor reputation and people don't receive your email anymore. Software and filters are so smart these days. The only way you can really ensure people are getting your email blasts is to use a third party services that specializes in this. They also ensure that you comply with the regulations and compatability of today's email programs.
There are many good third party services that offer this service. Below are a few (and affordable) ones that stand out from the rest. We recommend checking out MailChimp, Constant Contact and iContact. Compare them and see which you think would work best for your needs and styles.
Professional Email Marketing Campaigns
WebTek can get you setup with these 3rd parties and make custom themed templates that you can use to send our yourself. We can also create the entire email with good content and lots of visual graphics to drive home the information you want to relay. We can send out on your behalf several times a month to create a consistent Email Marketing campaign that will prove to be beneficial. We can even automate the signing up and unsubsribe functionality directly on your website so it will be completely hands off for you. How much easier can it get?