Email Marketing Campaigns
Email marketing is the process of sending out bulk emails to your email subscriber list alerting them of news, specials and other noteworthy items of interest. It is a great way to quickly communicate to your target audience and keep them informed of important topics. Email Marketing is also an inexpensive way to keep your name in front of your customers. When done correctly, email marketing can be a great internet marketing strategy.
Email marketing is a direct and cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. When done right, email marketing lets you reach the right person, with the right offer, at the right time. If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email has the power to send one piece of content to thousands of people and still have some degree of personalization.
How is Email Marketing Done?
First thing is to make sure you are actively growing a database of email addresses from people who wish to subscribe to your email service. People tend to like these emails and signup to receive such offers. It’s when they get soliciting emails from places they’ve never heard of before that can become frustrating. That is called spam and everyone hates spam.
We often get asked, what is the best way to send email to my customer list? You can only copy and paste addresses in your Outlook program so long before it becomes a nuisance. Sooner or later your Internet service provider (ISP) imposes limits, or your IP address gets a poor reputation and your subscribers won’t be able to receive your newsletters anymore.The only way you can really ensure people are getting your email blasts is to use a third party service that specializes in sending bulk emails. They also ensure that you comply with the regulations and compatability of today’s email programs.
There are many good third-party services that offer this service. Two very popular ones are MailChimp and Constant Contact. We often use and recommend MailChimp. There are also more expensive and feature-rich ones, but we find that MailChimp meets our expectations for nearly all of our clients.
Professional Email Blasts
WebTek can get you setup with these 3rd parties and make custom themed templates that you can use to send out yourself. We can also create the entire email with high-quality content and engaging graphics to leave a lasting impression with your subscribers and encourage them to take the next step. We can send out on your behalf several times a month to create a consistent email marketing campaign that will prove to be beneficial. We can even automate the signing up and unsubscribe functionality directly on your website so it will be completely hands off for you. How much easier can it get?