What Does a New Website Cost in 2019? The Experts Answer (Video)
Discover the right price for a website that will grow your business.
Most business owners tend to agree: a website is a sign of company’s legitimacy. It makes sense, after all – if you pilot a successful business, you’re going to want a well-built site to convey the professionalism you show customers in-person. On the other hand, if your side hustle is taking off, a website is one of the first major steps toward building your brand and convincing customers you’re for real. Whether you’re launching your first website or you’re upgrading the one you have, here’s the big question that’s likely on your mind: “What does a website cost in 2019?”. You’re about to get that answered, discover the main factors that affect website prices and explore why a low website price, might actually end up costing you money.
How Much Should a Website Cost in 2019?
No marketing agency or website developer – can give you an exact price without diving deeper into your business model and understanding what you need. However, we can give you some ballpark figures of how much a website should cost, drawn from our 20+ years of experience as a web development company.
Simply put, around 90% of the websites we develop here at WebTek, cost between $2,500 and $25,000. Narrowing that down even further, approximately 70% of the websites we build fall in the range of $5,000 – $15,000.
So, where are you going to land on that spectrum?
That depends on your business and your needs. The following are all factors that contribute to final price:
- Number of pages
- Features needed
- Functionality needed
- Amount of customization
- Graphics, photos, images
- Design (home page, sub pages)
- Navigation & menus
- Mobile layouts & mobile menus
- Editing ability (CMS)
- Front-end build out
- Back-end built out
- Contact forms
- Conversion tactics
- Marketing strategy
- Browser compatibility
- Amt of changes needed
- Testing & Debugging
Let’s say you recently started a home improvement company. Your website needs to look pretty, showcase your portfolio, list your services, and make it easy to contact you for a quote. Your price will be closer to that lower end of that price range. Your website won’t have that many pages and it won’t require complex functionality. Most of your investment will be dedicated to the beautiful pictures and inspiring designs that highlight your portfolio of work.
In contrast, a seasoned company with a high-end reputation with abundant content and specific goals and required functionality needs to be on the higher end of the pricing scale.
These ballpark figures are a pretty decent start. If you’re like the majority of companies who build with WebTek, you’ll probably end up investing between $5,000 and $15,000 to build your digital presence. However, the only real way to find out what your website should cost, is to contact one of our sales consultants for a more in-depth look at your business and marketing needs.
Start Thinking about Your Website Like an Investment
Although lots and lots of people ask, “What should a website cost?” — we really prefer to rephrase the question to, “What should you invest in your website?”. After all, your website is an investment vehicle and you want a high performing one! For any business using their website as a tool to acquire new customers or to convert leads into sales, a website and the marketing to support it are a 100% crucial investment into the growth of their business.
Hypothetically, let’s say you invest $10,000 in a quality website chock full of valuable content, marketing strategy and optimized for lead conversion. Because it’s well thought out and has the right things baked into it, it has the potential to earn $10,000 a year in new business.
In contrast, a low budget website housing only the bare essentials and costing only $3,000 obviously won’t perform as well and might only earn $1,000 annually. This cheaper site will generate a return on investment (ROI) in 3 years, where the higher performing site will not only break even in the first year, but put $20,000 in your pocket over 3 years! And generating those numbers over the duration of your website’s lifecycle can be substantial!
That’s why the lowest website price, is not the best price! You don’t have to be over-the-top, but don’t skimp on an investment vehicle built to generate leads and pad your bottom line. Every savvy business owner and investor knows this.
The Last Critical Step!
So now that you’ve got some price ranges and a professional’s perspective to the question, “What should a website cost?”, you need to find the right team to develop that money generating website.
Finding the right partner is critical! The wrong team can wreak havoc and serve you an underperforming website, while still charging you an arm and a leg (figuratively speaking of course).
WebTek is a proven authority in website development and website marketing, working with over a thousand companies during the last 20 years. We would love to work with you too. Reach out and let’s take a look at your project!