7 Proven Strategies to Get More Reviews for Your Business
Customer reviews are one of the most powerful marketing tools for any small business.
Whether you run a local service company or an eCommerce store, earning more Google and Facebook reviews can boost your online reputation, strengthen customer trust, and even improve your search rankings. The challenge isn’t just getting reviews—it’s getting the right ones.
If you’ve ever wondered how to get more reviews without violating platform policies or frustrating customers, this guide is for you! We’ll break down proven strategies that help you increase high-quality reviews, explain what’s legal (and what isn’t), and show you how to make the review process effortless for your customers.
At WebTek, we equip our clients with proven tools to simplify review generation. By implementing these tactics, you’ll get more Google reviews, stand out in search results, and build a reputation that drives new business.
Let’s dive in!
- Do Online Customer Reviews Matter in 2025?
- Are You Breaking the Rules Without Knowing it?
- Gift Cards or Incentives in Exchange for Reviews
- Can Employees or Friends Leave Your Business Reviews?
- How to Generate More Reviews This Year
- Online Reputation Management Tips
Why Customer Reviews Matter
As business expert Bill Gates once said, “We all need people who will give us feedback. That’s how we improve.” Reviews provide exactly that—invaluable insight into what customers love and where you can refine your services.
The numbers don’t lie: strong reviews lead to higher rankings, increased trust, and more conversions. Here are five reasons why prioritizing reviews is essential for your business.
- Help Close More Sales and Leads – 93% of consumers say online reviews influence their purchasing decisions. Businesses with more reviews see an average 270% increase in conversions compared to those with few or none.
- Spread Brand Awareness – The more reviews you have, the more visibility you gain on Google and Facebook, helping attract new customers.
- Show Where to Improve – Customer feedback highlights strengths and weaknesses, allowing you to improve your services and enhance the customer experience.
- Build Trustworthiness – Businesses with a 4.5-star rating or higher earn 28% more revenue than lower-rated competitors. The more positive reviews you have, the stronger your reputation and credibility!
- Discover What Customers Value Most – Reviews reveal what aspects of your business stand out and which employees or services customers appreciate most.
Are You Breaking the Rules Without Knowing It? Common Review Myths Busted
When it comes to how to get more reviews, the key is to do it the right way, without breaking platform rules or risking penalties. Google and Facebook have strict guidelines about review solicitation and violating them could result in removed reviews or even account suspension!
Let’s set the record straight and bust some of the biggest myths about review generation.
🚫 Myth #1: “I Can Offer Discounts or Gift Cards for Reviews”
Reality: Paying for reviews—even indirectly—is against Google’s guidelines. You cannot say, “Leave us a five-star review and get $X off your next purchase” or offer a gift card or free item in exchange for a review. That’s considered a bribe and can get your reviews flagged or removed!
✅ What You CAN Do Instead: You can enter customers into a giveaway. For example, “Leave us a review and be entered to win a $50 gift card!” This method is allowed because there’s no guaranteed reward for each individual review, making it fair and unbiased.
🚫 Myth #2: “I Can Have Employees or Friends Leave Reviews to Boost My Rating”
Reality: Having employees, friends, or family members leave reviews if they haven’t been a customer violates Google’s policies. Fake or biased reviews can lead to penalties and hurt your credibility in the long run!
✅ What You CAN Do Instead: Focus on getting real customer feedback using strategies like email requests, review cards, and automated follow-ups. Genuine, organic reviews hold far more weight in Google’s algorithm and build real trust with potential customers.
🚫 Myth #3: “Customers Will Leave Reviews on Their Own If They’re Happy”
Reality: Even the happiest customers rarely leave reviews unless prompted. People are far more likely to post about a negative experience than a positive one, which is why you need a strategy to encourage satisfied customers to share their feedback.
✅ What You CAN Do Instead: Make it as easy as possible for customers to leave a review. Use direct links, email templates, and physical QR code cards to remove any barriers. A simple nudge can dramatically increase the number of reviews your business receives.
Effective Strategies to Get More Google & Facebook Reviews
Now that we’ve busted the biggest review myths, it’s time to focus on what actually works. Getting more Google and Facebook reviews isn’t about luck—it’s about having a clear, repeatable strategy. The easier you make it for customers to leave a review, the more likely they are to do it.
Here are proven strategies to increase your reviews while staying within Google’s and Facebook’s guidelines.
The number one reason businesses struggle to get reviews? They don’t ask. Happy customers won’t always think to leave a review on their own, but a simple, well-timed request can change that.
An intentional email can significantly increase the number of reviews you receive. At WebTek, we provide customized email templates for review requests, making it easy for our clients to ask for their customers reviews.
Not everyone checks their email, but they will notice something in their hands, which is why physical review request cards work so well! A simple business card-sized printout with a QR code that directly links to your review page makes it effortless for customers to take a moment to review your business. Keep a stack of review cards in your office, on job sites, or included in your packaging!
Order Your Review Cards HereGreat feedback is often sitting in emails, text messages, or private conversations, but it’s not helping your online reputation until it’s public. If a customer emails you a compliment, reply and ask them to copy and paste it into a Google review.
Bad reviews happen, but they don’t have to define your business. The key is handling criticism privately and encouraging happy customers to post publicly. If a customer is unhappy, reach out personally to resolve the issue before they leave a public review.
The fewer steps a customer has to take, the more likely they are to leave a review. That’s why automation, direct links, and reminders work so well. At WebTek, we’re masters at helping local businesses simplify this process for their customers!
Your social media audience already knows and trusts you, making it a great place to ask for reviews. Post a review shoutout, create a short video testimonial of a satisfied customer or run a limited-time review campaign to generate feedback that helps your business grow!
Next Steps: Implement These Strategies and Watch Your Reviews Grow
Now that you know how to get more Google and Facebook reviews, it’s time to take action.
At WebTek, we provide businesses with the tools and strategies needed to increase high-quality reviews and build a strong online reputation.
Beyond review generation, we also offer comprehensive online reputation management services, actively monitoring and managing your business’s online reviews across Google, Facebook, and other major platforms. Our team helps filter out bad reviews, respond professionally to customer feedback, and strategically encourage more positive reviews, allowing you to maintain a trustworthy and credible brand image.
If you’re ready to take control of your online reputation and generate more high-quality reviews, let’s create a strategy tailored to your business.
Contact WebTek today to start building trust, increasing visibility, and growing your business through better reviews!
Get More Reviews
