The Single Most Important Part of SEO
Getting your website to the top of a competitive Google search can be a bit like scaling a mountain — challenging but ultimately extremely worthwhile.
Search engine optimization is such a powerful marketing acquisition channel because it turns the countless relevant Google searches made about your industry into leads. We say that effective SEO is still such a dominant lead generation strategy that if you can only afford one marketing tactic, it’s still your best bet for maximum ROI. Google is the place where your customers go when they want answers – and when you dominate a local or national search for your keyword, you are that answer. That’s why SEO matters.
While SEO may be incredibly powerful, it’s also a highly complex tool to leverage — and we acknowledge that as a master SEO agency. While there are hundreds of factors that play into rankings in a Google search, today we’re highlighting what we see as the single most important part of SEO. Whether this blog is the tool that kickstarts your personal SEO education, a metric to evaluate your current SEO agency, or the final straw that convinces you to trust an expert guide to help you reach the summit, we’re glad to help!
The #1 Google Ranking Factor
So with near endless factors to learn and to leverage, where do you start? At WebTek, we say the most important parts of SEO and the most important Google ranking factors are the webpage titles and heading tags. Titles represent the prime real estate of any website – they are your best chance to tell Google exactly what your website or webpage is all about. Make sure you use them – and use them well!
When the “spiders” that power Google’s algorithm evaluate your website to determine where it should rank and for what keywords, titles and heading tags are some of the first data they check out. Make 100% sure your most important keywords are there, front and center.
Here’s what your page title looks like as seen in the Google search:
This is what a heading tag looks like on a webpage:
So, how do you know if this #1 Google ranking factor is doing your business any favors – or if it’s letting you down? Well, that differs from industry to industry and even site to site. However, what is constant is that in order to take advantage of the most important part of the SEO landscape, you need to have the right keywords there, working to get your website found by the searchers that haven’t heard of you yet – but are your perfect customer!
In order to feel the benefit from this Google ranking factor, you need to know the most relevant and most valuable keywords for your area. That’s the foundation step of any digital marketing or SEO campaign we perform for a client.
3 Other Key SEO Tactics
While we say that the right titles are the most important part of SEO, there are numerous other tactics that you can’t ignore if you want to achieve true search engine domination. Here’s an overview of 3 other can’t-miss SEO tactics:
- Content – Going hand-in-hand with SEO-optimized titles, the written content on your site needs to include the keywords you’re targeting, and it must speak to the benefits you offer. In order to earn you those page 1 Google rankings, your webpage copy needs to be precisely optimized for your keywords, while also being compelling to the person reading your site.
- Link Building – Your site may be great, and it may even have those relevant keywords in all the right places, but Google sometimes wants a second opinion. Having links to your website from other reputable sites shows that your web presence and information is valuable. Building the right connections and links remains a crucial component in all of our SEO packages.
- Image Optimization – A picture says a thousand words, and when it comes to working to increase your search engine ranking, it does even more. While you may assume the pictures on your site are just there for aesthetic purposes, they also pack an SEO boost if optimized correctly. This simple but important Google ranking factor means that every single one of your images — from your homepage to the gallery — should be named with a keyword-focused title and feature the alt text that helps the visually impaired while including a keyword.
These are just a handful of the tactics expert SEO teams employ to increase search engine rankings. While these 4 ideas are the most important parts of SEO, there are literally hundreds of other factors.
Increase Search Engine Ranking with an Expert Agency
Diving into SEO on your own is a bit like trying to climb Mount Everest without a guide — your chances of making it to the top are pretty slim. That’s where we come in.
As a dedicated digital marketing agency, we help businesses dominate Google searches all over the country for a wide variety of industries. Plus, we’re not bringing our proven SEO skillsets to select other marketing agencies with our white label SEO program.
So if you’re ready to get started, we’re ready for a conversation. Reach out today for a free marketing consultation!