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WebTek developed an integrated marketing campaign for Adventure World Play Sets that prioritized customer education, brand visibility, and immediate lead generation. To educate customers on the unique value of Adventure World Play Sets, we created a series of fun yet informative blog and video assets, each which featured prominent call-to-actions. These assets were then promoted on social media channels using advanced location and demographic targeting. In addition to earning immediate returns, many of the blog assets hold a page one rank nationally for Google searches — and even have been selected for featured snippets — where they continue to generate leads. Finally, the campaign included a component of brand visibility through paid social and web retargeting, to keep the brand in their customer’s minds.
Our blogs are highly listed on Google, and we’ve noticed an increase in inquiries through our website. People are talking about our product.