Social Media Traffic
WebTek created a year-long content marketing campaign for Eby Exteriors with the purpose of building a strong local brand — and creating immediate conversions. To inspire and educate potential customers, WebTek created a series of blog assets centered on a variety of home improvement topics. While some of the blogs provided DIY advice and others offered design inspiration, all of the assets featured conversion points, encouraging readers to contact Eby Exteriors. These informative, visually-appealing blogs were promoted across social media to the ideal target demographic. In addition, these assets formed the centerpiece of a monthly email campaign which sent the informative content to previous customers. Finally, the outreach pillars of the campaign were backed by a remarketing campaign which served branded display ads to newly acquired users, keeping the Eby brand in the forefront of their minds.
We’ve been getting a consistent flow of leads — it’s become our go-to marketing service. We can get consistent measurable results with what we’re doing here.