Barn Supply Manufacturer Marketing Case StudyJ&E Grill Manufacturing
Doubling Down on Digital in 2020
The owners, stakeholders, and leaders of nearly every company had to make a decision about how to handle their marketing in the face of the Coronavirus pandemic. While some pulled back their budgets to watch the events play out, others saw an opportunity. J&E Grill, a manufacturer of horse barn materials, increased their digital presence – and saw a huge return. “We increased our services at the beginning of 2020 and are now doing a new website. We already see the benefit of investing more in marketing,” Phil Gascoyn of J&E Grill says. “We chose to double-down with WebTek because we knew they do good quality work and because they built a relationship with us.”
The Trend of Modernizing Marketing
Coinciding with this push towards digital, J&E transitioned away from traditional print marketing in 2020 and 2021. While special interest magazines had once been the bread-and-butter of barn supply manufacturing, they found they could reach more people and get better ROI from internet marketing. “We moved away from print media and our leads went up,” Phil states. “Once upon a time, you needed to have an ad in the main magazines for people to know about you, but now everyone does their reading online.” By modernizing their marketing, J&E met a new generation of builders, ranchers, and equestrian enthusiasts – and provided the hand-produced products and personal service that is truly timeless.