Auto Body Shop Case Study
O’Neill’s Auto Body
- Content Marketing
- Display Advertising
- Organic SEO
- Social Media Advertising
- Social Media Engagement
- Strategy & Analysis
The Challenge
O’Neill’s Auto Body in New Holland PA wanted to increase their presence throughout the Lancaster County area and beyond. One of the primary challenges in marketing an auto body shop is that people only need their services when something goes amiss — nobody impulse buys auto body work. To expand their reach and drive results O’Neill’s needed to build a brand that drivers could engage with in a meaningful way.
The Solution
WebTek created an integrated marketing plan for O’Neill’s with 2 distinct goals: creating memorable brand impressions and driving leads for elective services and products like detailing packages and SB3 ceramic coating. To achieve both of these goals we created content assets that provided value to drivers but always included an example a reminder that O’Neill’s was the right choice for emergency service. These beneficial assets were then promoted to precisely targeted audiences throughout the area. In addition, video and retargeting were used to support the primary campaigns.
Brand Video Asset
The Verdict
Key Takeaways
By building impressions based around blogs and videos rather than simple images, O’Neil’s was able to create a longer-lasting brand that would stick with a driver up to the moment of them needing auto body repair. In addition, the education provided in the blog proved effective at upselling high-value elective items, such as detailing packages and SB3 ceramic coating. This integrated marketing plan shows that there is no substitute for consistent branding and educating your customer base.
88
Detailing Shop Leads
$30,000
SB3 Leads
225
New FB Likes
We actually had a magazine in MN contact us about our body shop – they loved our website and they said not many body shops look that good on the web – so thank you!!!
— Carla O'Neill, Owner
Web Design & Marketing That Converts
Let’s Get Started!
Ready to take your business to the next level? Contact us today for a free consultation. Let’s discuss how we can craft a strategy that drives results and fills your pipeline with qualified leads.