Case Studies Outdoor Living Marketing Case Study

Outdoor Living Marketing Case Study

The Backyard Showcase

Integrated Marketing Strategy

Content Marketing
Display Advertising
Organic SEO
Social Media Advertising
Email Marketing
Social Media Engagement
Strategy & Analysis

641%

Increase in
Out of State Web Visitors

150%

Increase in
States Served

362%

Increase in
Total Leads

245%

Increase in
Brand Impressions

Challenge

After working with WebTek for two years, The Backyard Showcase had built a strong local presence. However, the pioneering outdoor living company wanted to go further…nationwide. Their DIY pergola and pavilion kits were a favorite of local homeowners who wanted to craft their own luxury spaces. The Backyard Showcase knew that there was potential to bring these outstanding products to a national audience – they just needed the introduction. To accomplish that, they required a digital marketing campaign that would get attract national interest, while still growing their base of local clients!

Solution

WebTek expanded on The Backyard Showcase’s integrated marketing campaign to reach that USA-wide audience. By targeting national keywords with our SEO initiatives and blog posts, we ensured that homeowners everywhere found The Backyard Showcase. On top of cultivating a potent inbound marketing channel, the campaign also included targeted paid media efforts to blanket high-value areas with ads. Using both Google Ads and paid Facebook placements, we served ads to areas where The Backyard Showcase wanted to grow. Both SEO and paid channels served to feed the remarketing and email campaigns that rounded out this fully optimized campaign.

Verdict

48 States Reached

3568 Total Leads

126,000 Out of State Web Visitors

Takeaway

Without sacrificing their community footprint, The Backyard Showcase developed a genuine national presence. Over the course of the year-long campaign, The Backyard Showcase received quote requests from every single US state – except for Alaska and North Dakota. Not only did they expand their geographic reach, but they also earned the most contact forms, phone calls and quote requests by more than three times as much as their previous high! From a standpoint of both brand building and lead generation, going nationwide with WebTek proved to be a tremendous success for the Backyard Showcase!