WebTek developed an integrated marketing campaign for TP Trailers & Truck Equipment that put the focus on search engine visibility and social media lead generation. To dominate searches for a wide variety of keywords across numerous industries, we created a series of educational blog assets about the industry topics that potential customers wanted to learn about — all of which featured prominent calls-to-action. Each of these expert content assets was then promoted on social media through a series of paid campaigns that targeted users who worked in – or expressed interest in – one of the niche product lines TP Trailers offers. In addition, we reinforced the brand image through a series of display campaigns that featured their different areas of expertise.
We never had great leads from previous websites, which is why we chose WebTek. All the department heads and myself have received more business!