HVAC Industry Case Study

Vertex Mechanical Vertex
Integrated Marketing Strategy
  • Organic SEO
  • Pay-Per-Click
  • Display Advertising
  • Content Marketing
  • Social Media Advertising
  • Email Marketing
  • Social Media Engagement
  • Strategy & Analysis
243%

Increase in
Web Traffic

300%

Increase in
Brand Impressions

103%

Increase in
Contact Forms

1557%

Increase in
Social Media Traffic

Challenge

Vertex Mechanical — an HVAC, plumbing, and electrical company in Stevens, PA — had big plans for their business. Much more than just an HVAC contractor, Vertex is a whole-house repair and installation company, providing services that make homes more comfortable and more energy-efficient. They wanted to grow their brand recognition throughout Lancaster and Berks Counties as well increase the jobs they did on a daily basis. These two distinct goals required a multi-faceted integrated marketing campaign, centered on everything Vertex can do for homeowners.

vertex 1440
comfort shield interactive graphic
Comfort Shield Interactive Graphic

Solution

WebTek created an integrated marketing campaign for Vertex Mechanical built around a series of blogs and other valuable content assets. These pieces provided homeowners with insider information on DIY projects, energy-saving tips, and ways to keep expensive HVAC equipment in top condition. While all of these content assets were designed to educate readers, they also contained call-to-actions related to relevant services and equipment upgrades. These assets were then promoted on social media to introduce Vertex to a highly-targeted homeowner base throughout Lancaster and Berks Counties. All of these new, potential prospects were then showed retargeting ads, which kept the Vertex benefits in-focus.

Verdict
641 Unique Calls, Chats, and Forms
11,000+ Blog Reads
1 Million+ Ads Served

Takeaway

By providing interested readers with information they could use immediately, WebTek was able to create a sense that Vertex helped them learn something small — and that Vertex is the ONLY company to trust when something big goes wrong. The popularity of the content (on both Google search and social media) coupled with a dramatic increase in leads shows that homeowners do want to learn, but that they also want a company to have their backs when they’re overwhelmed. Ultimately, this integrated marketing campaign shows that a leader in any industry can reap the rewards from educating their customers, while making themselves available to their base.

If I didn’t have the bundle, my marketing would look very, very different. It wouldn’t be as consistent — I would be spending money at the wrong times.

vince
Vince Youndt President