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Vertex Mechanical
- Content Marketing
- Display Advertising
- Pay-Per-Click
- Organic SEO
- Social Media Advertising
- Email Marketing
- Social Media Engagement
- Strategy & Analysis
Increase in
Web Traffic
Increase in
Brand Impressions
Increase in
Contact Forms
Increase in
Social Media Traffic
Challenge
Vertex Mechanical — an HVAC, plumbing, and electrical company in Stevens, PA — had big plans for their business. Much more than just an HVAC contractor, Vertex is a whole-house repair and installation company, providing services that make homes more comfortable and more energy-efficient. They wanted to grow their brand recognition throughout Lancaster and Berks Counties as well increase the jobs they did on a daily basis. These two distinct goals required a multi-faceted integrated marketing campaign, centered on everything Vertex can do for homeowners.
Solution
WebTek created an integrated marketing campaign for Vertex Mechanical built around a series of blogs and other valuable content assets. These pieces provided homeowners with insider information on DIY projects, energy-saving tips, and ways to keep expensive HVAC equipment in top condition. While all of these content assets were designed to educate readers, they also contained call-to-actions related to relevant services and equipment upgrades. These assets were then promoted on social media to introduce Vertex to a highly-targeted homeowner base throughout Lancaster and Berks Counties. All of these new, potential prospects were then showed retargeting ads, which kept the Vertex benefits in-focus.
Takeaway
By providing interested readers with information they could use immediately, WebTek was able to create a sense that Vertex helped them learn something small — and that Vertex is the ONLY company to trust when something big goes wrong. The popularity of the content (on both Google search and social media) coupled with a dramatic increase in leads shows that homeowners do want to learn, but that they also want a company to have their backs when they’re overwhelmed. Ultimately, this integrated marketing campaign shows that a leader in any industry can reap the rewards from educating their customers, while making themselves available to their base.
If I didn’t have the bundle, my marketing would look very, very different. It wouldn’t be as consistent — I would be spending money at the wrong times.
