Social Media Traffic
WebTek created an integrated marketing campaign for Vertex Mechanical built around a series of blogs and other valuable content assets. These pieces provided homeowners with insider information on DIY projects, energy-saving tips, and ways to keep expensive HVAC equipment in top condition. While all of these content assets were designed to educate readers, they also contained call-to-actions related to relevant services and equipment upgrades. These assets were then promoted on social media to introduce Vertex to a highly-targeted homeowner base throughout Lancaster and Berks Counties. All of these new, potential prospects were then showed retargeting ads, which kept the Vertex benefits in-focus.
If I didn’t have the bundle, my marketing would look very, very different. It wouldn’t be as consistent — I would be spending money at the wrong times.