Paid Ads Strategist

Status: On Hold

We are looking for an experienced Paid Ads Strategist to help out in our PPC department. The ideal person will already know and understand aspects of Google & Social Media ads (Facebook, Instagram, LinkedIn, etc.) such as, creating ads and understanding bid, CPC,  and CTR strategy. This person should be an organized, detail-oriented individual who can juggle many small accounts and many tasks to drive online success for our clients. The role would include:

• Manage Accounts: Manage 30+ Paid Ad Clients
• Campaign Strategy: Develop comprehensive Google & Social Media Ad strategies aligned with clients’ goals and target audiences.
• Keyword Research: Conduct thorough keyword research to identify high-performing keywords for ad campaigns.
• Ad Creation: Craft compelling ad copy and design engaging ad creatives to maximize click-through and conversion rates.
• Campaign Setup: Set up and manage Google & Social Media Ads campaigns, including budget allocation, targeting, and bid management.
• A/B Testing: Continuously perform A/B testing of ad elements to refine and enhance campaign performance.
• Conversion Tracking: Implement and monitor conversion tracking to measure campaign effectiveness and identify opportunities for improvement.
• Data Analysis: Analyze campaign data and provide regular reports, insights, and recommendations for optimizing performance.
• Budget Management: Monitor and manage campaign budgets to ensure efficient spending and optimal results.
• Stay Current: Stay up-to-date with industry trends, Google & Social Media Ad updates, and best practices to drive innovation and success.
• Client Communication: Provide clients or account representatives with answer to questions about their ad campaigns and recommendations.

Bonus Skills (preferred, not required): 

• SEO content & technical experience
• Blog writing experience
• WordPress experience

About Us

WebTek is a leading web design and digital marketing agency just outside of Lancaster, PA. We have over 600 clients and have been around for 20 years. The digital marketing side of our company is growing very quickly and we need to staff accordingly. You will learn, grow and find new challenges while developing your career as an internet marketing specialist.

We offer full-time employment, paid holidays, paid vacation and a 401(k) retirement plan to list a few of the benefits. There is a fun, creative team here to collaborate with and learn from. Would you consider joining our expanding team?

Apply Now!