A strong content marketing strategy goes a long way toward diversifying your backlink portfolio.
Content Marketing is the process of creating and sharing valuable free content to attract and convert prospects into customers and repeat buyers. The type of content you share is closely related to what you sell. In other words, you're educating people so that they know, like and trust you enough to do business with you. This content is usually posted as regular pages on your website or as blog postings on your site and can be a great Internet Marketing strategy.
If you are passionate about your business, you probably consider yourself an authority on what you sell or the service you provide. Content Marketing allows you to take your knowledge and use it in a way that benefits your prospective customers, increases personal referrals and enhances your online visibility.