Google Analytics privdes website owners with vital information and data that allows them to see exactly how visitors are engaging with their site and which areas could use improvement.
Google Analytics is a website statistic tracking service that we utilize here at WebTek to monitor, analyze, and report on the traffic coming in to the websites we build and perform marketing services for. Google Analytics provides us with insights into how users interact with websites and how the website is performing.
We are able to see the amount of traffic that comes into the site from a variety of different sources. Analytics gives us a break down of the following traffic sources:
Analytics also provides us with data to show the geographic locations that users are from, how much time they spend on the site, how many pages they view per session, what pages users exit from, and much more. We also have the ability to setup conversion tracking to get more in-depth information on the users, keywords, pages, and anything else related to people converting on your site.
Many people focus on where they rank in search engines alone, but really the data from Google Analytics tells us that there is more to every story. Quality traffic coming into a site can be much more beneficial to a business than being ranked number one for a few terms that may not be producing traffic that will turn into leads or sales.