Link Building Strategies

An effective link building strategy helps search engines identify your website as a relevant and trustworthy source of information, products and/or services.

What are the Best Link Building Strategies?

If you are reading this you are probably doing some research on link building and may want to know what some different link building strategies are. Most of the good link building strategies listed below take a lot of time and effort. Other link building techniques are easier to do but might will appear as spammy such as the ones listed under the "not-so-good" section.

One of the best link building strategies Google encourages is for website owners to provide great, valuable content on their website. If you provide great content, other people online will link to your content naturally.

Search engines do NOT like efforts that look like you are trying to manipulate search results by fabricating a bunch of cheap easy links. For this reason and many more, please stay away from all those advertisements and solicitors promising 5000 links for $19.95, etc. The best links require time and energy. That's why Google rewards them.

Some good common link building strategies include:

  • Creating valuable content on your website
  • Guest Blogging
  • Article Writing
  • Directory Submissions
  • Social Bookmarking
  • Press Releases
  • Infographics / Link Baiting

Some not-so-good link building strategies include:

  • Link Exchanges
  • Forum signature links
  • Blog Commenting
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