Senior Content Marketing Manager

Status: Actively Hiring

Are you a proven data-driven, digital marketing guru that can turn online strategies into real-world results? Are you highly motivated & passionate about driving digital marketing success for many different companies with experience in an agency environment?

If so, would you consider joining our team as our Senior Content Marketing Manager?

In this role, you’ll be a mastermind behind our digital marketing initiatives, playing a crucial role in driving brand awareness, generating leads, and boosting engagement across all our online channels. You’ll wear many hats – from crafting compelling content and integrating SEO best practices, to analyzing data and reporting on performance.

Responsibilities:

• Conduct keyword research and competitor analysis to form content strategy and ensure relevancy to target audiences.
• Outline and craft compelling content including blog posts, website copy and landing pages that capture attention, engage the audience, and rank highly in search engines.
• Implement on-page and off-page SEO best practices to improve website visibility and organic traffic.
• Develop and execute strategic digital marketing campaigns across multiple platforms (e.g., social media, email, search engine marketing, website optimization).
• Track, analyze, and monitor the performance of SEO and content marketing efforts using tools like Google Search Console and Google Analytics, making data-driven decisions to optimize future campaigns.
• Consult and communicate confidently with clients demonstrating the industry knowledge and expertise they desire.
• Stay up-to-date on the latest digital marketing trends and technologies, implementing innovative strategies to keep us ahead of the curve.
• Prepare reports and presentations, effectively communicating campaign successes and areas for improvement.

Qualifications:

• Strong understanding of SEO principles and best practices including keyword research, content optimization and technical SEO.
• Proven ability to write clear, concise, and engaging content that is both informative and SEO-friendly.
• Experience with using analytics tools to track and analyze website traffic and campaign performance.
• Minimum 3 years of experience in a digital marketing role, preferably in an agency environment.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and analytics tools.
• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.
• Creative and strategic thinker with a data-driven approach to problem-solving.
• Multitasking pro with the ability to manage multiple projects simultaneously.
• Highly organized and detail-oriented with a strong work ethic.
• Passion for our industry and a genuine enthusiasm for all things digital.

About Us

WebTek is a leading web design and digital marketing agency just outside of Lancaster, PA. We have over 600 clients and have been around for 24 years. The digital marketing side of our company is growing quickly and we need to staff accordingly.

We offer full-time employment, paid holidays, paid vacation, a 401(k) retirement plan, and profit-sharing to list a few of the benefits. There is a fun, creative team here to collaborate with.

Would you consider joining our expanding team?

Apply Now!