Print Advertising is Still Relevant
Even in today’s fast-paced, digital world, print media has managed to hold a great deal of value and importance in a company’s marketing strategy. Despite being one of the oldest forms of marketing, it remains very popular. Here at WebTek, we see the value and advantages of effectively using print media to increase your company’s reach and awareness. Taking advantage of both digital marketing and traditional methods such as print will elevate your company’s response rates to the next level!
Advantages of Print Design
Print media is utilized very differently than digital marketing, and carries with it many advantages that digital marketing cannot match. To start, print media has a much higher frequency of viewing. If someone receives a brochure from a company, they may throw it on their coffee table, kitchen countertop, etc. This leads to repeat exposures and keeps the company’s name fresh in the consumer’s mind. In addition, the convenience of print media is unmatched. It does not get much easier than picking up a brochure and reading through it as opposed to an email where you might have to dig around in your inbox to find it.
Another key advantage of print media is the ability to more accurately target your audience. Since you are in control of the distribution, you can pick and choose exactly which consumers you want to target, creating a bigger opportunity for leads. In addition, there are many different forms of print media, each effective in their own way. Some, such as flyers and door hangers, are meant to initiate business while things like Google review cards are meant to keep customers coming back. In either case, print media can be very instrumental in creating lasting relationships with your consumers!
Types of Print Media
At WebTek, we like to use a variety of forms of print media. Here are just a few of what we can offer:
- Brochure Design
- Flyer Design
- Business cards
- Google review cards
- Door hangers
- Poster Design
- Stationery Design
- Many more!
- Get Creative!
Print media has proven to be more engaging with the consumer than digital marketing strategies, so getting creative with your piece can be what separates your company from the rest. We have in-house graphic design that will provide your consumers with a beautifully designed piece of print that you can take pride in. Have an idea that you don’t see above? No problem. We will work with you to turn your idea into reality!
Graphic Design Examples
Digital & Offset Printing Services
Not only can our we design using graphic art, but we can get your creative pieces printed and delivered as well. Both digital printing and offset printing can be utilized depending on the piece being printed and the quantity needed. Schedule a consultation with a representative from WebTek and find out how we can fulfill your print media needs.