- Are Google Ads and Adwords the same?
- What is PPC?
- Is Google advertising expensive?
- Best ways to advertise on Google?
How Google Ads Can Power Your Advertising
The problem: Too few or unqualified leads are reaching to your company. The solution: Google Adwords services! You’ve probably noticed the slightly colored box at the top of search results on Google. Those first couple listings are PPC ads, and are discretely labeled that way.
Google advertising, in its simplest form, is promoting your product, service, or company on the largest search engine in the world. You pay to have your ad displayed, but only are charged when someone clicks on your ad. The more competitive those keywords, the more you can expect to pay for each.
Google advertising is a form of paid advertising that is designed to bring extremely qualiﬁed traﬃc to your website based on your deﬁned budget and speciﬁc keywords. At WebTek our main objective with PPC is to ensure that you receive an increase in leads — and conversions — as a result of our Google Adwords services. We know that each business has a unique set of goals and objectives, which is why WebTek will create a completely unique AdWords Campaign for you.
Immediate Results with PPC Advertising
One of the best things about PPC advertising is the instantaneous results the campaigns can pull in. Unlike organic digital marketing tactics, pay-per-click advertising does NOT take weeks to start ranking in search engines. As soon as the ads are enabled, they can start appearing in Google search result pages!
Furthermore, pay-per-click campaigns can also target users based on geographic location, age, and much more. Having highly targeted Google Adwords campaigns means you’ll enjoy better results – including less wasted spend and more leads that actually convert to sales.
Some of the benefits our Google advertising company has earned for our clients include:
- Increased Targeted Traffic
- More Conversions, Leads, & Sales
- Improves Brand Awareness
- Full Control Marketing Method
- Relevancy + Timing = Opportunity
- Track Measurable ROI
- Immediate Impact
WebTek professionals have mastered the art of crafting effective PPC campaigns that target users already showing interest in your product or service. As the experts, we’ll select the keywords and demographics that get you the highest ROI.
Ready to get started with a totally free PPC campaign proposal customized for your company? Fill out our contact form or give us a call to speak with our Google certified PPC agency.
How We Create & Maintain Successful PPC Campaigns
Pay-per-click management is more than just simply managing your PPC campaigns. WebTek can setup your PPC campaigns, define what keywords you want to target and establish the demographics you want to reach. We create compelling headlines and engaging ad text that directs people to the corresponding webpage you want them to see when they click on your ad. Allow us to monitor the progress and adjust as necessary to optimize your PPC advertising spend.
Not all Google advertising companies are the same – let us show you how and why we stand a cut above the rest! With WebTek, you’ll enjoy all the following deliverables with any Google Adwords service:
WebTek’s Pay-Per-Click Packages Include
- Initial campaign development & strategy
- Advanced keyword research
- Competitor & industry analysis
- Text ad creation
- Responsive ad creation
- Geo-targeting for local campaigns
- Strategic cost per click (CPC) management
- Assess ad performance & quality score
- Analyze click-through rate (CTR)
- Conversion rate optimization
- A/B testing
- Device optimization (mobile/tablet vs. desktop)
- Call tracking
- Watch for growth opportunities
- Carefully monitor return on investment (ROI)
- Monthly search performance reports
What Makes Our PPC Agency Better?
At WebTek, your success is our success.
For all paid marketing with our PPC agency, you get the latest and greatest in advertising technology. Our dedicated paid media specialists are constantly keeping up-to-date with all of Google’s algorithmic changes and best practices to ensure that your PPC advertising dollars are well spent.
We know that each business has a unique set of goals and objectives, which is why WebTek will create a completely unique AdWords campaign – just for you. Learn more about our integrated digital marketing services.
Free Consulation with the Lancaster Google Adwords Agency
Want to learn more about our Lancaster Adwords agency or find the right pay-per-click budget for your business? Start by completing our online form, giving us a call, or using our FREE marketing budget calculator today for more information. As always, our specialists are available to provide you a FREE consultation, to discuss how the right marketing can grow your business!