What is PPC?
Pay-Per-Click (PPC) in its shortest form is advertising. You are paying to have your advertisement displayed, but only charged when someone clicks on your ad. You select the keywords and demographics you want your ad to show for. The more competitive those choices, the more you can expect to pay. It turns into a bidding war. The more someone is willing to pay-per-click, the more prominent their ad will be displayed. To keep budgets from running rampant, most PPC platforms have budget restraints in place. When your budget is reached, your ads stop showing until the next cycle begins.
Pay Per Click on Google
There are a bunch of PPC platforms you can advertise on. The biggest network is Google Adwords. There is also Facebook, Bing, Yahoo, and a bunch of others. On Google, you’ve probably noticed the slightly colored box at the top of search results. Those first couple listings are PPC ads and are discretely labeled that way. In the right hand column, you will also see PPC ads. The search results in the main body of the page is what search engine marketers call “organic” because they are natural and people are bidding and paying money to be there. Most people click on the organic search results, but some do click on the PPC ads. To get your website to show up in the organic search results section, you will need search engine optimization.
PPC Management for Google Advertising
Pay-Per-Click Management is simply managing your PPC campaigns. WebTek can setup your PPC campaigns, define what keywords you want to target and establish the demographics you want to reach. We create compelling headlines and engaging ad text that directs people to the corresponding webpage you want them to see when they click on your ad. We can monitor the progress or the campaigns and adjust things as necessary to try and optimize your advertising spend.
When estabishing a PPC campaign you set a budget and only pay when a visitor clicks on your ad and visits your site. This form of paid advertising is designed to bring extremely qualiﬁed traﬃc to your website based on your deﬁned budget and speciﬁc keywords. Our main objective is to ensure that you receive an increase in leads — and conversions — as a result of our PPC management services, resulting in a measureable return on your investment. We know that each business has a unique set of goals and objectives, which is why WebTek will create a completely unique AdWords Campaign for you.
Benefits of Pay-Per-Click
- Increased Targeted Traffic
- More Conversions, Leads, & Sales
- Relevancy + Timing = Opportunity
Google PPC Packages Include
- Initial campaign development & strategy
- Advanced keyword research
- Competitor & industry analysis
- Text ad creation
- Geo-targeting for local campaigns
- Strategic cost per click (CPC) management
- Assess ad performance & quality score
- Analyze click-through rate (CTR)
- Conversion rate optimization
- A/B testing
- Device optimization (mobile/tablet vs. desktop)
- Call tracking
- Watch for growth opportunities
- Carefully monitor return on investment (ROI)
- Monthly search performance reports