What is Digital Retargeting & How Does it Work?
Let’s say you’re shopping online for a new car. You find a sporty, red SUV you really like, but decide to continue shopping around. While you move on to the next website, you notice an ad for that same red car following you. You may think that this is a coincidence, but it isn’t – this, is a retargeting ad.
Retargeting, also commonly referred to as remarketing, is a powerful digital marketing strategy designed to help keep your brand in front of users – even after they leave your website. Think of your retargeting ads like a billboard along the road. Except, this billboard only shows to qualified users and comes at a fraction of the cost.
While remarketing on its own can be a powerful branding method, it works best when in conjunction with a larger digital marketing strategy.
Getting the Most Out of Your Remarketing Campaign Strategy
Marketing methods like Google Adwords or search engine optimization (SEO) help get users to your site, great content marketing encourages them to stay there, but retargeting capitalizes on users once they leave.
Reaping the most benefits of retargeting requires attractive ads, a full-proof strategy, and a highly skilled team – all things which WebTek handles in-house.
Benefits of Retargeting for Small Business & Ecommerce Sites
So very often, companies spend an abundance of time and money trying to get new customers that they neglect the ones who have already shown potential.
One of the major benefits of retargeting is that it continues the conversation, even after the customer leaves your website. It’s like a familiar friend saying, “We’re still here for you!” when you need it most.
In our experience, we have seen small business sites and Ecommerce sites tend to experience the most success from custom remarketing campaign strategies. Some of the most substantial benefits of retargeting clients enjoy include:
- Increase brand awareness – Creating trust with a customer can take time. The more exposure the better!
- Send conversion rates skyrocketing – Having ads that follow users keep your brand in the forefront of their mind when the time does come for them to make a purchase. Some sources say that web visitors who are retargeted are 70% more likely to return and convert!
- Minimize costs, maximize ROI– Because you are remarketing to people who have already shown an interest in your company, you get more bang for your advertising dollar.
Removing the Roadblocks to Revenue
The amount of qualified traffic leaving your website without making a purchase or submitting your contact form can be startling. According to some sources, only 2% of website traffic converts on the first visit. That means the majority of your website visitors are slipping through the sales cycle cracks, and you may not even know it.
Take back the traffic you’ve worked so hard for and increase brand awareness with a custom remarketing campaign strategy from WebTek. We’re here to help you recapture the 98% of those users and convert them from mere window shoppers to repeating customers.