Search Engine Marketing (SEM) is the process of increasing traffic to your website and expanding your online presence through the use of both paid and unpaid internet marketing tactics.

The Importance of Search Engine Marketing

Search Engine Marketing (SEM) is a catch-all for anything that involves the promotion of websites via a search engine. Often shortened to just Search Marketing, SEM should not be confused with SEO. Search Engine Optimization (SEO) is perhaps the most popular acronym when it comes to internet marketing, but is simply just a component of the bigger picture of overall search engine marketing.

Pay-Per-Click (PPC) or Cost-Per-Click (CPC) is another popular method within the search engine marketing umbrella. This model consists of website owners paying to have their ads favorably positioned in a search engine’s result pages. You are marketing your website through a search engine, but simply using a paid method instead of the traditional organic method that SEO targets.

Local SEM Specialists in Lancaster County

Our internet marketing team here at WebTek takes a strategic approach to search engine marketing. When marketing budgets allow, we encourage our clients to take a balanced approach and spread their marketing spend across effective PPC campaigns, organic SEO and content marketing.

Each marketing plan is uniquely customized to attract your target audience and their exact demographics using a variety of internet marketing strategies. Let one of our internet marketing professionals work with you to make sure your business goals and objectives are being met.