Case Studies Log Home Builder Marketing Case Study

Log Home Builder Marketing Case Study

Gingrich Builders

Integrated Marketing Strategy

Content Marketing
Organic SEO
Social Media Advertising
Email Marketing
Strategy & Analysis

445%

Increase in
Organic Website Sessions

183%

Increase in
Unique Leads

77000

Blog Pageviews

28%

Increase in
Online Net Sales

Challenge

In business, time is money – especially in the home building industry. Gingrich Builders was an established, successful log home builder when they met us, but they needed more leads from people who were interested in, AND ready to build, a log home. It was vital to their team to spend less time sifting through leads, and more time tending to the ones who were qualified to buy. Gingrich Builders was also getting ready to introduce a new division of their company selling cabin care products online. In their search for a marketing partner, they found WebTek.

Before & After of Gingrich Builder's Website

Solution

The marketing team at WebTek eagerly composed a comprehensive strategy custom-made for Gingrich’s needs. Our goal was to inform, educate, and inspire through SEO-focused blog articles and website pages. In addition, we used precise demographic targeting to introduce the Gingrich Builders brand to the right audience. Lastly, WebTek also paired our efforts with skillful conversion optimization – giving website users more opportunities to contact the company when requesting more information. With social media advertising, email marketing, retargeting, and good old-fashioned customer service, Gingrich Builders experienced one of their best years in business yet!

Verdict

1,100+ Annual Unique Leads

92,000+ Yearly Website Visitors

85% New Website Session

Takeaway

Over the course of one year, we helped Gingrich Builders earn over one thousand qualified leads – allowing them to have their pick of projects to build. In addition, their brand reached hundreds of thousands of new potential buyers through precise ad targeting and an authentic writing style! Plus, by highlighting their products throughout their website and across the internet, we were able to exceed the company’s goal of online net sales through their website – and we continue to help them reach those goals today. If your company or a company you know would LOVE to see results as impressive as Gingrich Builders’, contact WebTek today for a consultation!

“

When we started integrated marketing, we noticed more leads – and more PROMISING leads. I would highly recommend working with WebTek.

Bruce Gingrich Owner