Social Networking is a way to connect with your target market directly, create strong relationships with current and potential customers and increase the number of online entry points to your website.
Want to know why so many people are talking about social media? Because that's what it is... people talking. Still one of the best ways to spread the word (and fast). Remember the earthquake we had a little while back originating in Virginia? People literally found out on Twitter about the earthquake before they actually felt it. Amazing! It is these social media websites where people stay connected and share information. That's why it's important to be plugged in and engage with your target market and others. Your company can have a presence on the social media circles and keep people abreast of new products, services, specials, news, etc.
A company's online reputation is an important factor Google looks at when trying to determine where and when they rank you in their search engine. Google, Bing and Yahoo are putting strong emphasis on what "others are saying" about local businesses. Here is another way to think about it. If Google is returning Acme Company first in its results, but social media circles give it bad reviews, do you really think Google will want to rank them as the most relevant search result? Probably Not. Beware of your online reputation.
One ranking signal to help gauge your companies online reputation is social media "votes". Facebook users can "like" your Facebook Page and/or they can "like" any or all pages of your website. Each "like" Google, Bing and Yahoo see as a vote of popularity. Google+ is Google's new social media tool. Google+ users can "+1" pages of your website. Google sees this as a strong "vote" of popularity, especially since Google is behind the Google+. You will find Google+ and Facebook like icons on this webpage and all our web pages. Do us a favor and "like" and "+1" each page of our website and tell the search engines our pages are important.
It is important to get your company its own Facebok page and Google+ Business Page. It's also a good idea to claim local listings and profiles on social media sites. They are all over the place and some are even industry specific. This helps you identify your company on local searches and allows you to post content about your company, collect reviews, offer specials, etc.. Claim local listings from sites like Google Places, Bing Local, Yahoo Local, Yelp, Best of the Web, Foursquare, Merchant Circle, Indeed and more. Uploading short how-to videos on YouTube could go a long way.
Popular social media sites include Facebook, Twitter, Linked-In, YouTube, Pinterest, MySpace, Flickr, Meetup and more. There are literally hundreds of them. Each have their own unique niche to capture followers. A lot of these social media sites interconnect to each other too so you can create accounts in them by logging in through say your Facebook account. Contact us today to get started!